Barbara Haslow, 1958 Alice in Dairyland, poses next to the a mammoth cheese from Steve's Cheese Co. in Denmark, WI. Mammoth or very large blocks of cheese were a great way to promote cheese in the 1940s and 1950s. Steve?s Cheese Co. would make them for grocery stores across the state and country. Some could be as big as 13,000 pounds. Photo #18.1988.436